Top 10 Most Popular Spice Brands
Here in Pynch Kitchen, we are working on an invention that will make using dry spices with prevision seamless. To make the best products, you have to truly understand the people who use them.
We surveyed our early bird program participants and got some interesting insights to share. If you would like to join the community and get notified when the invention is ready later this year, join our waitlist here
Now for the data, here are the top 10 most popular spice brands used by our community:
Simply Organic took the #1 spot by a clear margin followed by McCormick at second. Trader Joe's and Wholefoods were neck & neck competing for 3rd place.
The rest of the field was pretty close but what we found interesting is how long is the tail of spice brands and how people buy their spices.
Top 10:
- Simply Organic
- McCormick
- Trader Joe's
- Wholefoods
- Penzeys
- Spice Island
- Morton & Basset
- Safeway O
- Frontier
- Spicely
We had 22 total spice brands reported, You can see the full list of brands below. But first, another very interesting insight. It seems there is relatively small brand loyalty. Over 85% of people report to have to own spices from at least 2 spice brands and over 40% more than 4!.
Full list of brands reported to us:
| Brand | Website URL | Known For |
|---|---|---|
| Azure | https://www.azurestandard.com/ | Organic and natural products |
| Berkeley Bowl | https://www.berkeleybowl.com/ | Fresh produce and specialty items |
| Burlap & Barrel | https://www.burlapandbarrel.com/ | Single-origin spices |
| Buy in bulk | N/A | Cost-effective purchasing |
| Cadia organic | https://mycadia.com/ | Organic and sustainable products |
| Frontier | https://www.frontiercoop.com/ | Organic and sustainable spices |
| Home-made | N/A | Custom and personal blends |
| Kirkland | https://www.costco.com/kirkland-signature.html | High-quality, affordable products |
| MDH | http://www.mdhspices.com/ | Authentic Indian spices |
| McCormick | https://www.mccormick.com/ | Wide range of spices and seasoning blends |
| Morton & Bassett | https://www.mortonbassett.com/ | Gourmet, preservative-free spices |
| Penzeys | https://www.penzeys.com/ | High-quality spices with a focus on flavor |
| Pereg | https://www.pereg-gourmet.com/ | Natural grains and spices |
| Safeway O | https://www.safeway.com/ | Organic line of products |
| Savory spice | https://www.savoryspiceshop.com/ | Freshly ground spices and custom blends |
| Simply Organic | https://www.simplyorganic.com/ | Organic and sustainably sourced spices |
| Spice Hunter | https://www.spicehunter.com/ | High-quality, exotic spices |
| Spice Island | https://www.spiceislands.com/ | Pure, high-quality spices |
| Spicely | https://www.spicely.com/ | Organic and gluten-free spices |
| Trader Joe’s | https://www.traderjoes.com/ | Affordable, unique products |
| Watkins Organics | https://www.watkins1868.com/ | Organic spices and extracts |
| Wholefoods | https://www.wholefoodsmarket.com/ | Natural and organic products |
