Top 10 Most Popular Spice Brands

Top 10 Most Popular Spice Brands

Here in Pynch Kitchen, we are working on an invention that will make measuring dry spices with precision seamless and mess-free. To make the best products, you have to truly understand the people who use them. 

We surveyed our early bird program participants and got some interesting insights to share.  If you would like to join the community and get notified when the invention is ready later this year, join our waitlist here

Now for the data, here are the top 10 most popular spice brands used by our community:

 

Top 10 spice brands

 

Simply Organic took the #1 spot by a clear margin followed by McCormick at second. Trader Joe's and Wholefoods were neck & neck competing for 3rd place.

The rest of the field was pretty close but what we found interesting is how long is the tail of spice brands and how people buy their spices. 

Top 10:

  1. Simply Organic 
  2. McCormick
  3. Trader Joe's
  4. Wholefoods
  5. Penzeys
  6. Spice Island
  7. Morton & Basset
  8. Safeway O
  9. Frontier
  10. Spicely  
We had 22 total spice brands reported, You can see the full list of brands below. But first, another very interesting insight. It seems there is relatively small brand loyalty. Over 85% of people report to have to own spices from at least 2 spice brands and over 40% more than 4!.

 

Distribution of Spice brands owned by people

Buy The Most Popular Spices of the Most Popular Brands

Disclaimer: If you purchase from these links we might make a commission at no cost to you.

More interesting related reads:

Want to help us understand spice usage better? Let us know what spice brands you use at home:

Full list of brands reported to us:

 
Brand Website URL Known For
Azure https://www.azurestandard.com/ Organic and natural products
Berkeley Bowl https://www.berkeleybowl.com/ Fresh produce and specialty items
Burlap & Barrel https://www.burlapandbarrel.com/ Single-origin spices
Buy in bulk N/A Cost-effective purchasing
Cadia organic https://mycadia.com/ Organic and sustainable products
Frontier https://www.frontiercoop.com/ Organic and sustainable spices
Home-made N/A Custom and personal blends
Kirkland https://www.costco.com/kirkland-signature.html High-quality, affordable products
MDH  http://www.mdhspices.com/ Authentic Indian spices
McCormick https://www.mccormick.com/ Wide range of spices and seasoning blends
Morton & Bassett https://www.mortonbassett.com/ Gourmet, preservative-free spices
Penzeys https://www.penzeys.com/ High-quality spices with a focus on flavor
Pereg https://www.pereg-gourmet.com/ Natural grains and spices
Safeway O https://www.safeway.com/ Organic line of products
Savory spice https://www.savoryspiceshop.com/ Freshly ground spices and custom blends
Simply Organic https://www.simplyorganic.com/ Organic and sustainably sourced spices
Spice Hunter https://www.spicehunter.com/ High-quality, exotic spices
Spice Island https://www.spiceislands.com/ Pure, high-quality spices
Spicely https://www.spicely.com/ Organic and gluten-free spices
Trader Joe’s https://www.traderjoes.com/ Affordable, unique products
Watkins Organics https://www.watkins1868.com/ Organic spices and extracts
Wholefoods https://www.wholefoodsmarket.com/ Natural and organic products
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Herbs,Spices and Seeds

Gehad Eid

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