Pynch Blog

The Challenge of Building an Online Presence

The Challenge of Building an Online Presence

Navigating a market dominated by established brands and popular review sites. Despite these challenges, we remain committed to our core values: transparency, sharing our learnings, and providing valuable content. From...

The Challenge of Building an Online Presence

Navigating a market dominated by established brands and popular review sites. Despite these challenges, we remain committed to our core values: transparency, sharing our learnings, and providing valuable content. From...

measuring spoons assortement

From Past to Future: Measuring Spoons

The humble measuring spoon, a kitchen staple for centuries, has ensured precision in cooking since the 19th century. Despite its essential role, it often feels like a cumbersome necessity. At...

From Past to Future: Measuring Spoons

The humble measuring spoon, a kitchen staple for centuries, has ensured precision in cooking since the 19th century. Despite its essential role, it often feels like a cumbersome necessity. At...

Building Our Brand: Social Media

Building Our Brand: Social Media

While we wait for our product design updates, we’re hard at work building our brand on social media to help folks cook easier with our innovative kitchen gadgets. Follow us...

Building Our Brand: Social Media

While we wait for our product design updates, we’re hard at work building our brand on social media to help folks cook easier with our innovative kitchen gadgets. Follow us...

Behind the Scenes: Our First Design Review

Behind the Scenes: Our First Design Review

This week, I had my first meeting with our design team to review the concepts for our first product. We hit a few bumps, but after some brainstorming, we came...

Behind the Scenes: Our First Design Review

This week, I had my first meeting with our design team to review the concepts for our first product. We hit a few bumps, but after some brainstorming, we came...

Road to Pynch Kitchen

Our journey begins

Welcome to Pynch Kitchen! I’m Assaf Broitman, a casual cook turned entrepreneur. After being laid off from Google in March 2024, I decided to transform my frustration with cumbersome kitchen...

Our journey begins

Welcome to Pynch Kitchen! I’m Assaf Broitman, a casual cook turned entrepreneur. After being laid off from Google in March 2024, I decided to transform my frustration with cumbersome kitchen...