Road to Pynch Kitchen

Our journey begins

Welcome to Pynch Kitchen: Where Simplicity Meets Elegance

Hello, fellow cooking enthusiasts!

I’m Assaf Broitman, and I’m thrilled to welcome you to the very first blog post for Pynch Kitchen. Today, I want to share the story behind the brand, a journey that started with a simple frustration and evolved into a passionate pursuit of making cooking an effortless and enjoyable experience for everyone.


The Spark of an Idea

Like many of you, I’m a casual cook. I love spending time in the kitchen, experimenting with recipes, and creating meals for my family. However, one thing that always annoyed me was the clutter and hassle of using measuring spoons. Every time I needed a precise amount of spice, I found myself fumbling with tiny spoons, spilling, and making a mess. I couldn’t help but think, “There has to be a better way!”


A New Beginning

In March 2024, I was laid off from my job at Google, where I had spent eight incredible years working on innovative projects in Google Search. While the news was unexpected, it also presented a unique opportunity for me to turn my frustration into something meaningful. I was excited about the prospect of bringing my ideas to life and creating something that could genuinely simplify the cooking process.


Birth of Pynch Kitchen

That’s how Pynch Kitchen was born. At Pynch, we’re committed to creating premium kitchen tools that are not only durable and beautiful but also super functional. Our mission is to help anyone cook better, whether you’re a seasoned chef or a casual cook like me. Our first product, will try to solve the messy measuring spoons predicament and make it easy for everyone to be effortlessly precise when using dry spices


Our Promise

At Pynch Kitchen, we believe that great cooking starts with great tools. Our products are designed with the utmost care and attention to detail, ensuring that they are both elegant and practical. We are dedicated to providing a premium experience, from the quality of our materials to the functionality of our designs.


Join Us on This Journey

We are just getting started, and there’s so much more to come. I invite you to join us on this exciting journey as we continue to develop innovative products that make cooking simpler and more enjoyable. Stay tuned for updates, tips, and behind-the-scenes looks at what we’re working on next by signing up to our mail list below or our beta program for early access to new prototypes!

Thank you for being a part of the Pynch Kitchen community. Together, let’s make cooking a delightful experience.


Happy cooking!

Assaf Broitman

Founder, Pynch Kitchen

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